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How to Carry Out Niche Marketing Research from Steffan Devin's blog

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Build a bond of trust right for the beginning- create a list of opt-in messages that follow a  X Trend Premium Review pattern and build a bond of trust between you and your reader. It is no good capturing a lead then just sending promotion after promotion to them. Try to start by proving good honest free information or resources. So if you are capturing leads in the weight building niche for example - then add several initial messages to your auto-responder that provide detailed weight lifting instructions or exercises that can help them.

You might then offer them a free weight training schedule that they can download and use. After a while you will build a bond of trust with your potential customers and they will be waiting eagerly for your next email or helpful tip and that is when you can start promoting your own or your affiliate products to them. For example, you can send a promotion for a limited batch of creatine powder that will help ease the pain after weight lifting and help their body recover quicker. 

Again be sure not to promote rubbish or your reader will quickly unsubscribe. I try to adopt the 4-1 rule. This simply means that for every promotion I send I then send 4 emails with free information or resources they can use before I send a promotion again. This stops your reader from feeling that they are being sold to all the time. Remember people love to buy but no one likes to be sold too!

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By Steffan Devin
Added Mar 1 '20



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